Procure global film talent to become the real life face of Foxy Bingo; Mr Fox. Beyond secured Heather Graham to undertake part in Foxy Bingo’s global PR and advertising campaign. The advert saw Heather adopt the role of the previously anonymous Mr Fox (dressing up in costume), culminating in a reveal to the audience at the end of the spot. This online bingo site was first launched in 2005 and the brand is owned by Cashcade. During its advertising history it has had many campaigns featuring Foxy - a human-sized fox mascot. He wears a smart suit and has a northern accent. For 2016, Foxy took the fun to a hotel with the tune Sing, Sing, Sing leading to the swimming pool with swimmers playing with giant bingo balls. With a site rebranding in 2017, it was decided to use American actress Heather Graham as the new face of Foxy. In an advert at the time, Foxy removes the head piece, revealing the actress wearing the. Definition of - senses, usage, synonyms, thesaurus. Online Dictionaries: Definition of Options Tips Options Tips. You are shopping for Custom CDG discs For more information on our formats click here Your custom disc has been created, click here to view/edit.
| Industry | Gambling / Online Bingo |
|---|---|
| Headquarters | One New Change, , |
| UK | |
Key people | Lee Feldman, Chairman of parent company GVC Holdings Kenny Alexander, Chief Executive Officer of parent company GVC Holdings Claire McDaid, Director of Cashcade |
| Brands | Foxy Games, Think Bingo, Cheeky Bingo, Bingo Scotland, ITV Bingo, Rollover Bingo |
| 100 | |
| Parent | GVC Holdings PLC |
| Website | https://www.foxybingo.com |
Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.
History[edit]
- Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK]-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming.[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
- In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015.[1] In 2019 Foxy Casino was relaunched as Foxy Games.[2]
Marketing[edit]
- Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV showThe Only Way is Essex, Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015.[3][4][5]
- The site rebranded in March 2017 using the American actress Heather Graham[6] as the new face of a £10 million Marketing Campaign.[7][8][9][10]
Sponsorship & partnerships[edit]
Foxy Bingo has had many sponsorship deals such as:
- 2011 Foxy Bingo & Smooth Radio – on July 11th, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks[11]
- Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.[12]
Charity & community contributions[edit]
- 2014 'Think Pink' charity campaign [13]
- 2014 Super League Grand Final [14]
- 2016 Sue Ryder Mascot World Cup [15]
References[edit]
- ^'Foxy Bingo launches new casino offering'.
- ^'Foxy Casino Relaunches As Foxy Games'.
- ^Aron, Isabelle (05 January, 2015) Foxy Bingo Brings in Joey Essex for PR pushPR Week
- ^Min, Hayley (13 August 2015) Lauren Goodger poses in a VERY saucy photoshoot with boyfriend Jake McLeanOK! Magazine
- ^(04 February, 2011) New ad campaign from Foxy Bingo The Drum
- ^Heather Graham is unveiled as face of Foxy Bingo in hilarious new advert
- ^Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
- ^Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
- ^Jeffery, Morgan. 'Heather Graham on Gambling and Downton Abbey'. The Metro.
- ^Jill, Robinson. 'Heather Graham is directing her own movie to tackle sexism in Hollywood'.
- ^'Foxy Bingo partners smooth radio and real radio'.
- ^(14 February 2008) Foxy Bingo signs deal to sponsor Jeremy Kyle Show * Foxy Bingo now sponsors Friends on Channel 5 From 2019 onwards] Marketing Week
- ^'Foxy Bingo is thinking pink for breast cancer awareness month'.
- ^'Super league grand final jason robinson expects a classic between wigan and st helens'. Sky Sports.
- ^'Foxy Bingo sponsors Sue Ryder Mascot World Cup'.
When you think of the brand Foxy Bingo you think of a cheeky fox in a purple suit who has a northern accent and likes to hang out with celebs from TOWIE right? At least that is what we have always associated the brand with, that and Jeremy Kyle. Well the news today is that this is all set to change!
Hot on the heels of the termination of affiliate contracts, Foxy Bingo have announced that they are also kicking Jeremy Kyle to the kerb as part of a new £10 million marketing campaign. But what can you expect from this new way of promoting the popular brand? The answer is simple – Heather Graham, an AMERICAN actress.
Are we the only ones really confused with why the powers that be have opted to completely change the branding? Could it be that they are hoping for a far classier clientele than those that watch the popular daytime TV chat show?
Heather Graham Foxy Bingo Costume
Player Connection At Risk With Foxy Bingo
The new commercials are not set to hit the television screens until March 9th but what we have heard on the rumour mill is that there is to be a Stig style reveal with Heather Graham stepping out of the purple Paul Smith suit.
Foxy Bingo Promo
What we can’t understand is why this choice of actress? Yes, she has had roles in some popular movies like The Hangover, but where is the player connection with a predominantly English audience? Worse still, an audience who have grown to love the mascot for this brand and his cheeky chap northern persona.
Foxy Bingo Games
All Change At Foxy Bingo
Heather Graham Foxy Bingo Facebook
Following the cessation of all affiliate activity in January 2017 it would appear, at first glance, that GVC Holdings want to complete revamp the site and its players but are they making a massive mistake or is this a stroke of genius? Only time will tell but our money is on the former!